Build an image library with you iPhone
It’s a scenario we encounter time and time again – businesses spend way too much money on photography for marketing purposes.
The untold truth is you can create and maintain a fabulous image library bursting with fresh, original photos without an exorbitant price tag attached.
Tricks of the trade
If the majority of your image requirements are for online purposes such as blogs, case studies, social media, PR, the list goes on, you may be able to get away with using low-resolution images. This gives you the flexibility to pay less for stock images or use images you or your colleagues take with their iPhone. This is a savvy way to build up an extensive library of interesting, relevant images.
We recently developed a cheat sheet for our client Prototype, to assist them in building an online gallery of their projects with the humble iPhone.
The in-situ iPhone image cheat sheet
- Take the photo outside of Instagram with the native iPhone camera app.
- If the shadows are harsh take the shot with HDR on (it’s at the top centre of the iPhone screen camera app).
- Try to take landscape direction rather than portrait, as it’s easier to use on websites and advertising.
- Take more than one shot of the same location / item from different angles as it will give you more options to choose from later or could be used together.
- If appropriate (you don’t want to cause any trouble) take close up shots of the material, pattern, details etc.
- Send the files to be saved on the highest resolution possible or the actual size.
- Don’t forget to save the photos in a central location so all your team can access.
Quality images will let you showcase your work and present different, exciting personalised imagery to enhance your online presence.