Meet Justin – our global intern
Meet Justin, our confident, cultured, cheerful intern.
After a world-wind international upbringing bouncing from Guangdong, Hong Kong, to Beijing, to Singapore and the Gold Coast, Justin has developed a well-rounded global outlook.
His unique international upbringing also travelled into his studies. After completing military service for Singapore, Justin focused his attention on completing a Bachelor of Communications majoring in International Relations and Advertising. After two years of fast-tracked study at Bond University, he is due to graduate at end of 2015.
Justin finds interest in connections. He considers social media integral in the bond between brand and consumer and this is where his marketing passion is harboured. “I really like what social media is doing for our industry,” he says, in that it “connects us to new customers and builds strong relationships with those customers.” Likewise, he realises nurturing brand relationships is critical. This aligns with the Lemon Tree mantra of talking with your customers rather than to them.
Hard at work in the Lemon Tree office, Justin’s desk space is fuelled by bouncy hip-hop and bitter long black coffee. Inspired by the legendary David Ogilvy and the wise words of the Dali Lhama, Justin’s approach meshes the Lemon Tree classics: creativity and clarity. With the fundamental marketing elements sown, Justin will acquire the zing of Lemon Tree as he grows with us.