“An investment in knowledge always pays the best interest.”

WORKSHOPS

Having a cohesive marketing strategy and plan will directly relate to the success of your business. It’s not always possible to develop an effective plan on your own. That’s why we’ve created a half or full day workshop for businesses, to take you step by step through the process of creating a high impact plan. This interactive workshop will include discussion and exercises to help form the framework of your marketing strategy and plan. We can conduct our workshops at your preferred location. We will cover a number of key areas including:

  • Business vision and mission
  • Business analysis
  • Target market
  • Branding

  • Marketing strategy
  • Sales strategy
  • Calendar of activities
  • Measurement and reporting

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Our workshops create an opportunity for key members of your team, those who understand your business and customers best, to brainstorm ideas in a supportive space. This is always where the best ideas emerge. By taking you through each section of the marketing plan in detail, valuable insights will be revealed and you’ll gain practical tools that will help you build a robust marketing plan.

Using this plan, you’ll be able to develop a calendar of events. This outlines all of the marketing initiatives that will support your plan for the coming months. Having a comprehensive, yet fluid calendar of events makes it easy to prioritise, plan and effectively execute your initiatives. It also holds you accountable. It allows you to plan for seasonality, key milestones and having flexibility also means that ad hoc activity can easily be included.

Throughout the workshop we will drill down to your key business objectives and create a roadmap of how to achieve them in a way that’s practical for your business and within budget. The take away from our workshops will allow your business to grow to the next level by providing framework for a strategic and structured approach to your marketing activities.