Instagram Advertising is Here

Instagram is trending. All savvy businesses are jumping on board to join the visual social media platform and now it’s not only the big players who can advertise. SME’s can harness the opportunities of advertising on this 400+ million active user base channel.

With the capability to structure highly targeted marketing campaigns Instagram ads are developed through Facebook Power Editor (you have to have a Facebook advert account which can be linked to your Instagram account). The visual nature of Instagram combined with sophisticated target options such as custom audience or lookalike audience has proven to increase both ad recall and brand awareness.

To maximise the effectiveness of advertising on Instagram, you must become familiar with the type of posts your targeted audience follows and responds well to. Make sure your ads are creative with rich, high-quality visuals and of course, relevant content.

Advertising on Instagram could become a key part of your integrated marketing mix – providing your audience is using this social media platform.