Is your mobile site friendly?

Mobile Internet browsing is on the rise. Over the last few years there’s been a call to enhance the mobile user experience and as of May, Google will roll out a new ranking signal for their search engine algorithm. Websites that aren’t considered mobile friendly will fall down the ranks.

The reason being that they are taken over by sites that offer a better mobile experience. This means if your website is not classed ‘mobile-friendly’, the chance of appearing on page one of Google’s search results is unlikely.

Google has also started to apply another (as yet unofficial) ranking signal to their algorithm. AMP (or Accelerated Mobile Pages) is a html resource designed to render static websites at great speed. The idea is that all online content is converted to a particular format, then stored in an online ‘cloud’, instantaneously accessible to any device at any time. You can find out more about it here. Google already predominantly features AMP sites above others and it is a common prediction that it will be the next ranking signal to be officially introduced.

If you want to review or update your website in light of these changes, Google currently offers a Webmaster Tool that pinpoints common ‘mobile usability errors’ on your site. You can find it here. You can also find tools here that will help determine whether your site is currently considered mobile-friendly.

Today, all websites must be designed with multiple platforms in mind; not just because Google says so, but to provide customers with the best user experience possible. A website that takes approximately ten seconds to load has a rebound rate of 58%. That’s over half of your potential client base! If you don’t have the budget or time to completely upgrade your website you can always create a mobile friendly landing page. This directs your customers to the most important sections of your website.

If you want to know more about how you can ensure Google does not penalise your website call us on 0424867866 or email