Put a Spring in your Social Media

Put a Spring in your Social Media

Spring is a time of new beginnings, revitalisation and fresh motivations. Let’s harness the energy this time of year offers with a business spring clean. And what better place to start than with a social media revamp? As we continually instil, you can’t underestimate the results of a solid plan and this is just as critical for social media success.

We’ve picked our top tips for social media planning to make sure you’re maximising your opportunity for success.


Plan to succeed.

Social. Media. Strategy. If you don’t have one, develop one ASAP! If you do have one, now is the perfect time to revisit and tweak as required. It can seem daunting if you’ve always adopted an ad hoc approach, but once you’ve got the framework developed, you’ll wonder what took you so long. Your plan must set out your approach, frequency, style and goals across selected platforms.

Be relevant. Be consistent.

Your business social media activity should complement your other marketing initiatives and it must have the same brand look and feel as everything else you’ve got out in the market. Posts must be relevant to your business and offer value in the form of information, inspiration or incentives for your audience. Images and language must reflect the identity of your brand. Set clear guidelines to set the tone for all activity.

Stay active.

Posting frequently for a week followed by weeks of no social media activity will be perceived as unreliable. Determine how many posts you’ll have on a daily/weekly basis and stick to it. Creating an activity calendar can be helpful in sticking to the plan.

Set goals.

It’s important to understand what you want to achieve from your social media activity. How many likes/followers do you want to reach and by when? And what do you want to ultimately achieve from increasing these numbers? By documenting all this, you’ll be able to regularly determine if you’re social media activity is effective in supporting business goals.

What’s working?

Track the success of your social media activity. Success might be the number of likes, entries for a competition or positive feedback; all this provides insight into what your audience wants. Use this insight to form future social media activity.

Navigating Social media can seem overwhelming, but once you’ve devised a plan and you’ve got an understanding of what resonates with your audience, it can be the most powerful tool in your marketing mix. If you’d like some help or tips in getting a spring in your social media activity give us a shout: hello@lemontreemarleting.com.au.