The Ideas Tree – a marketing solution for smaller businesses

We’ve recently introduced a new service called the “Ideas Tree.” As with all the best ideas, it came from identifying a gap in existing market offerings and creating a solution to fulfil an unmet need. Working with a lot of our clients we recognised that smaller businesses often don’t have a marketing plan in place, they require a range of marketing solutions and resources and don’t always have a big budget. The Ideas Tree was developed to provide tailored marketing insight, structure and clear execution options to give smaller businesses the opportunity of savvy marketing that is affordable.

How does it work?

Our revolutionary Ideas Tree, designed specifically for start-ups, micro and small businesses, includes: competitor and market research, major opportunity identification and recommends marketing activities that can be executed either by your business, Lemon Tree Marketing or a combination of both. We’ve structured the process for the Ideas Tree to be as streamlined, effective and simple. How it all works is outlined in more detail below.

Great ideas come from understanding your market, customers and competitors.

To really understand your business we conduct preliminary research to collect all the background information needed to generate clever and relevant marketing ideas for your business. Our research reviews:

  • Competitor activity and brand
  • Global trends in your industry
  • Current customer information
  • Prospective customer information

Now let’s workshop it

After thoroughly analysing research results, to get the ideas flowing, the Lemon Tree Marketing team including two Marketing Managers and a Marketing Coordinator will spend half a day developing marketing ideas to help your business generate more customers and increase repeat customers.

Endless marketing possibilities

After the workshop session you’ll receive a report with key research findings and a myriad of marketing ideas that you can execute yourself or get us to help you execute. Where applicable we’ll add hints, tips and pros and cons to help you choose the best and most relevant ideas. The report contains:

  • An outline of key findings
  • Marketing ideas and recommendations
  • Any other relevant findings we may have identified

Turning the ideas into reality

With a range of recommended marketing initiatives generated specifically for your business it’s time to take them to market. You, Lemon Tree Marketing, or a combination of both can execute the ideas giving you complete control over expenses. Ideas could include, but are not limited to:

  • Social Media strategy and management
  • Blog content
  • EDMs
  • Referral incentives
  • Copywriting
  • Brand refresh

Lemon Tree Marketing Ideas Tree is an innovative solution that allows smaller businesses to develop and implement a marketing plan in an affordable way. Packages start from $1300, so if you’d like to find out more about how this solution can help your business generate sales drop us a note