6 things your video marketing strategy should include
In a saturated market, communicating with words alone is becoming increasingly difficult. Video is an effective medium to help businesses engage with their audience.
Thanks to an upgrade in basic tech tools over the last few years, it’s easier than ever to create video content and share it around at little to no cost. Although it’s now second nature to snap a quick video, having a carefully devised video strategy will help you make the most out of your time behind (or in front of) the camera.
We’ve put together six things all video marketing strategies should include.
Determine what style of content suits your business
There are so many options when it comes to generating video content. Plan what types of content you’d like to feature or create in the future. Does a more polished look work better for your business, or do you think your customers would love a little behind-the-scenes action? Maybe both! Here’s a few ideas to get you started:
- Professionally shot and edited videos – great for: positioning a premium product or service, telling your brand story, improving how customers perceive the value of your business.
- Facebook live videos – great for: Q&A sessions, product releases, streaming events or mini workshops.
- Tutorials – great for: Building trust, creating a video following, credibility, show you know what you’re about.
- Behind the scenes footage – great for: users to get to know your team, how you work, and who you’re working with.
- User generated content – great for: ecommerce businesses, product reviews, credibility, social proof.
Create a publishing schedule
Instead of posting a single, spur of the moment video, try to think ahead and plan your content in terms of a series. What type of story do you want to tell? Creating a series of videos will help flesh out your story in a much more retentive way than in a single short video.
Once you’ve determined your plan of attack, write down your schedule and stick to it.
Keep it short and to the point
We’re in an existential crisis when it comes to attention deficits – especially online. Don’t expect viewers to stick around and wait for longer than ten seconds to get the gold – make sure you’re getting to the point as soon as possible.
Include tips, tricks or tutorials
A great way to build trust in your customer relationships is to give out free advice in the form of tutorials, facebook live video Q&A’s, tips & tricks posts and behind the scenes video content. Useful tutorials have great potential to boost repeat viewers, as they’ll keep coming back to see what’s next.
Share customer-generated content
Get you customers behind the camera to share the load! The best thing about user-generated content is that it shows other people have a passion for your product or service. They’re also a great way to boost credibility.
Always include a call to action
What do you want your viewers to do after they’ve watched your video? Providing a call to action at the end of your video is crucial if you want to see some kind of action happening from your content. Even just a few words at the end of your video can be enough to convert a potential customer into a full fledge lead.
Interested in creating unique and captivating videos for your business? Get in touch via email@example.com today