muk mat
muk mat is a multi-purpose grass mat designed for Aussie’s who live life outdoors. Born from a surfer’s simple need to keep beach debris at bay, this innovative product has become the country’s trusted defender against nature’s messiest moments.
The Challenge
Armed with just a basic website and a burning passion to solve fellow adventurers’ problems, muk mat’s founder approached Lemon Tree in 2017 with her sights set on something bigger: transforming this simple solution into Australia’s premier outdoor e-commerce brand. Lemon Tree’s challenge was finding an audience beyond surfers that would offer the scalability needed to achieve long-term business growth.
The Outcome
The early stages of our partnership were all about research and testing. In doing so, Lemon Tree identified the camping and caravan community as a key market opportunity for muk mat and, after focusing our efforts here, were able to rapidly achieve household name status amongst the segment. Through continuous testing and optimisation of this new approach, our team has delivered instrumental support in scaling muk mat into a multi-million dollar business, whilst retaining an average ROAS of 10x over the past 5 years. Looking to the future, the partnership is now focused on expanding muk mat into international markets and continuing to build new customer opportunities within the home vertical.
8.0x
5YR ROAS
30%
YOY WEB TRAFFIC GROWTH
50x ROAS
AVG SALE ROAS
53,000+
ORDERS
