Hope is not a strategy.
No matter how fabulous your business solutions and brand may be, if you don’t have a well-thought-out road map for the strategic direction you want to take, you’re essentially setting yourself up for failure. By documenting an intimate understanding of your audience, competitors and the market, you can develop a plan with clearly defined objectives. These objectives include your sales targets, brand ambitions, geographical growth and any other key goals, giving you a clear vision of the destination for a specified period of time. And it’s essential this is constantly reviewed and updated in response to business or market changes. It’s only by having the goal posts in clear view that tactical initiatives can be developed to support getting there.
Developing a calendar of events highlighting monthly marketing initiatives to support your objectives breaks down the execution activities into bite-sized pieces and provides you with an action plan to remain accountable to. It will also help you plan ahead for busy periods. Whatever you do, make sure you don’t leave your business journey to chance.
If your business is in need of a comprehensive marketing strategy, drop us a line on 07 5576 7841.