Email is still one of the most effective marketing channels out there. 59% of marketers report that email is their biggest source of return on investment (ROI). Different stats have the average ROI of email between 3,800% and 4,400%. That’s huge!
As the end of the financial year creeps up, it’s the perfect time to start thinking about ways to refresh your business. From implementing new processes or entering a new market to refocussing your company mission, June 30 is a great marker for change and one we’re always excited to get stuck into.
There’s never been a more exciting or confusing time to be in marketing. Almost daily technology advances mean that regular marketing tasks, from conducting market research to increasing brand awareness and driving sales, are constantly evolving.
At Lemon Tree, we lovedesign and web projects. They give us a chance to get those creative juices flowing and show off what we can do. But we know that not everyone is a savvy designer or web developer.
Not all marketing channels will be right for your business. You want to avoid wasting your time and money by hopping aboard the latest trendy channel, which doesn’t actually reach your target audience.