Andrea began her marketing career with a Bachelor’s Degree in Business Administration at Tec de Monterrey in Mexico. She then went on to complete her Masters, majoring in Marketing Management at Griffith University.
With many countries around the world in lockdown, countless non-essential businesses have been forced to close down, global markets have crashed, and economies are really struggling in the wake of Coronavirus.
How well do you understand your customers? Do you even know who they are?It might sound like a simple question, but many businesses don’t have a clue who their customers are besides vague demographics (like females aged between 25-35 living in Queensland).
Looking to get more website traffic?Whether you run an ecommerce store, a professional services agency or an educational platform, driving traffic to your site is paramount. However, you also want to make sure you’re driving the right traffic to your site; users who are interested in what you do, you want to hear from you or who want to buy your products.
Google My Business (GMB) is a free online tool that helps to manage your online presence and get found by more people.It also helps to improve Google search and maps results for your business, strengthen your local SEO and substantiate trust with the people interested in what you do.
Exceptional content marketing is a critical part of a successful marketing strategy.If you’re not creating useful, interesting and entertaining content, then consumers won’t give you their attention. Your audience expects brands to tailor content that speaks directly to them.
Looking for more effective ways to boost your holiday sales this year?Social media has proven itself to be a strong driving force for holiday sales, demonstrating an average 34% YOY traffic growth across the 2017-18 Christmas period.
Online reviews are seriously important to your business. Having positive reviews is a huge trust signal to potential customers that your brand is legitimate and will provide the service or product it says it will.