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Blogs with substance

Marketing can be tricky business at times, especially if you’re not really sure what you’re doing. To help your business create great marketing, here is a list of our top 10 insider tips and tricks that will increase the effectiveness of your marketing campaigns whilst minimising time and effort.

It’s becoming harder and harder to optimise search results. The crux of it is, if you don’t have an amazing website with neat code and quality content, the number of links you get or how much you pay to “optimise” search results becomes irrelevant. We've...

Is social media on your “to-do list”, but you’re not quite sure how to integrate it into your business model? It’s no secret that many social media users connect purely for cheap laughs and social contact so

By now, most Instagram users are aware of the change to the way we view content. Perhaps less publicised, is the social rebellion that has taken place in the wake of this strategic revision.

Bill Gates said it simply and well— “We all need people who will give us feedback. That’s how we improve.” Whether you are selling your products online, operating from a bricks and mortar store, or offering a range of B2B and B2C services, there is one key question you always need to be asking: How are we doing?

It’s ironic that communications brief are often the opposite of brief! Similarly, it’s ironic that what is arguably the most important starting point of any campaign is often rushed or treated just as a formality.

Our last blog looked at EDM’s to third party databases and how this is an effective B2B marketing tool with the correct approach. Once you’ve determined your targeting the next crucial part is how to captivate your audience from the get-go.There are many considerations and...

Though some may say the power of email marketing is dwindling, strong email campaigns can still have a strong effective as lead generation tools in B2b marketing or niche industry settings.