Marketing Blog | Lemon Tree

Marketing Strategy, Uncategorised

October 12, 2020

You wouldn’t make important business decisions without considering all relevant data, right?

You might feel confident and think you know your business like the back of your hand, but we can tell you right now without customer research you’ll be missing important opportunities left, right and centre.

Customer research gives you everything you need to know about your customers on a silver platter.

Although conducting customer research can be intimidating for some, it’s so worth having reliable information to base your business decisions off.

That said, here’s how to conduct customer research (like a pro!).

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Brand

The best way to communicate with your designer

September 18, 2020

Good communication between a designer and client not only ensures that a project runs smoothly but lays the foundation for a great relationship which often results in added value for both parties.

A good relationship with your designer means a better understanding of your brand, your business and your personal preferences, which ultimately streamlines the process and results in better outcomes.

Ready to learn how to best communicate with your designer? Let’s jump into the interview with designer, Bianca Taylor-Andrews.
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Uncategorised

Meet Glenn, Lemon Tree’s Marketing Manager

September 4, 2020

Glenn is our resident rap music enthusiast who also happens to also be a whiz when it comes to marketing.

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Digital Marketing

Is influencer marketing really all that?

August 19, 2020

Social media has become an embedded part of many people’s lives.

Not only does social media connect family and friends across the globe, but it has also given rise to the influencer, people who have amassed a large number of followers.

Influencers can be the key to massive amounts of brand exposure, and the “in” to reaching niche audiences.

So it comes as no surprise that businesses are pouring large sums of money into influencer marketing strategies.

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Uncategorised

Meet Nat, Lemon Tree’s Content Strategist

July 30, 2020

Meet Nat, our very own word wizard and all-round content queen.

Nat graduated from Bond University with a Bachelor of Multimedia Design Majoring in Advertising in 2017.

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Brand

What to include in a brand strategy

July 10, 2020

A comprehensive brand strategy is essential in defining who your business is and what makes it unique. It helps to connect all your brand elements and outlines how you’ll manage perceptions around your brand.

An effective brand strategy will also help you to make your mark within the competitive landscape and connect with your consumers on a deeper level.

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Marketing Strategy

Why your business needs a big, hairy, audacious goal

June 16, 2020

We all know the value of goal-setting. If you want to achieve something, you set a goal and you work towards it until you achieve it.

Especially for businesses, setting goals helps to measure success and allows you to continue improving what you do.

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Uncategorised

How to get the most out of working with a marketing agency

June 1, 2020

If you’ve never worked with a marketing agency before, navigating this new partnership might be a little unfamiliar to you, and that’s okay.

We’ve been doing this a long time, so we know exactly what it takes to form a successful marketing partnership.

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Uncategorised

Meet Nat, Lemon Tree’s Managing Director

May 5, 2020

Nat began her career as a consumer psychologist after completing her Business and Psychology Degree from Geneva, Switzerland. She then moved to Australia in 2007 where she completed her Master’s of Marketing at Bond University.

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