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Content Marketing

There’s never been a more exciting or confusing time to be in marketing. Almost daily technology advances mean that regular marketing tasks, from conducting market research to increasing brand awareness and driving sales, are constantly evolving.

Content marketing is a strategy that focuses on creating valuable and relevant content that attracts and retains a specific audience. Since the rise of online tools such as Facebook Pixels, LinkedIn Matched Audiences and Google’s Remarketing tools, the value of content marketing has skyrocketed.

Keen to snatch up more business opportunities online? Whilst it is rapidly becoming one of the most important things to consider, developing and executing an effective digital strategy can cause a cloud of confusion if you aren’t well-acquainted with the process.

We live in an era of creative content. Useful and appealing information attracts visitors to your web page, but what can make them stay? With many big brands using content marketing, how do small companies stand out from the crowd?

Huge changes are happening online, transforming how we engage. This holds significant opportunity for businesses to form deeper connections with their customers. Three popular platforms have released new updates that are taking user engagement levels to a new high.

Advertising directly in apps “Appvertising” is tipped to be the next big opportunity emerging for businesses. Search engine and social media advertising is increasingly cluttered and achieving cut-through is becoming harder, in-app advertising offers businesses a savvier and targeted way to connect with customers.