If a Picture Is Worth a Thousand Words, What Is a Video Worth?
Imagery is the ideal way to complement your written content. It will automatically deliver meaning and dramatically increase customer recall of your content. Having photography of your team or events is also a useful way to add a human element to your brand, giving your customers a deeper understanding of the people and the processes behind it.
While the power of photography is substantial, use of videography within your marketing efforts has the power to further boost results for many aspects of your campaigns. As one of the most popular methods of receiving information, particularly for those aged 18-35, adopting a video marketing strategy can significantly increase retention of your information and engagement with your content as well as attracting better traffic, qualified leads and more sales.
Building a bank of images and videos that have the same look and feel also helps to build familiarity with your audience. Your audience will then come to understand what your brand visually looks like from a broader perspective than a simple logo.
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