We believe in authentic communication with our clients and with yours. Authenticity drives successful results and builds meaningful relationships. We’ll help you reveal the true essence of your brand.
Success often relies on risk. And we’re not shy when it comes to creating strategies, campaigns and content with an element of calculated risk. We want your brand, your voice, to stand out in the clutter.
We maintain a fluid, yet flexible approach to all our clients. By collaborating with digital, PR, graphic and web design specialists, we ensure the right people are giving your project the love it deserves in a seamless fashion.
We’re not just another agency. Our goals are not to create pretty pictures and win awards. To us, successful marketing is about effectively talking to your customers. We’re not “consultants” who advise on everything and do nothing. With a spirited attitude we work with you to understand your customers and find the best way to communicate with them.
We’re exceptional and cost effective. We understand every project is different so you should only pay for exactly what you need. We only involve the specialists required for the marketing needs specific to your business. The cost of communicating with your customers is never more than it should be.
Lemon Tree works intimately with businesses of all sizes to understand their diverse needs. We then develop the right strategy to talk to your customers through the right channels with the right message. This strategy then comes to life when we collaborate with a range of specialists to deliver compelling creative across a range of platforms.
Alternatively, If you just have a single project or marketing task you need executed efficiently and effectively, like a website or branding we can also help you on a ad-hoc basis.
1
It all starts with a marketing workshop which will set the tone for your marketing plan and/or campaign strategies. You can expect this session to be interactive and exciting, with the aim to provide invaluable insights and information in shaping the strategic marketing direction of your business and provide the foundations for your marketing plan, campaign and/or branding.
2
Once we’ve downloaded all the key information from you and your team, and conducted relevant market research we’ll get to work on creating your strategic plan which will set clear, realistic and measurable objectives. This plan will clearly define your target market and your key messages, so you will know who it is you are talking to and what you need to say, via the right channels. Your strategic plan includes deadlines, budgets, responsibilities and reporting methods to ensure efficiency and success.
3
Your marketing team will consist of a dedicated Marketing Manager, who will be your main point of contact and will work closely with you, as well as a range of marketing and creative experts, to cohesively and efficiently execute your plan. This will free up your time to concentrate on running your business while helping you meet your objectives.
Content marketing is a strategy that focuses on creating valuable and relevant content that attracts and retains a specific audience. Since the rise of online tools such as Facebook Pixels, LinkedIn Matched Audiences and Google’s Remarketing tools, the value of content marketing has skyrocketed.
Building a brand that stands out in this day and age is a tough gig. Growing your audience is tougher. Between catering for your existing customers, handling your business and keeping on top of the to-do list, the task of ‘converting new client’s’ falls to the bottom of the list all too often.
EOFY is fast approaching and with this comes a heap of planning and budgeting. For this reason, it seems opportune to talk about the importance of creating an effective marketing budget and plan.
