Latpay provides secure, scalable and flexible payment solutions for all types of businesses looking to integrate sophisticated payment pathways into their business.
Latpay approached Lemon Tree to devise a complete marketing strategy that would position their company as a noteworthy contender against established competitors and help to gain traction in the competitive market.
After devising a new strategy to roll out, we then embarked on further developing branded materials and touch points to create a more cohesive brand experience for customers across the board. With multiple target markets all with different expectations, needs and desires, developing key messaging and a tone of voice that spoke to all potential customers was one of the first key steps in executing the devised marketing strategy.
