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LatPay

Latpay provides secure, scalable and flexible payment solutions for all types of businesses looking to integrate sophisticated payment pathways into their business. 

Latpay approached Lemon Tree to devise a complete marketing strategy that would position their company as a noteworthy contender against established competitors and help to gain traction in the competitive market.

After devising a new strategy to roll out, we then embarked on further developing branded materials and touch points to create a more cohesive brand experience for customers across the board. With multiple target markets all with different expectations, needs and desires, developing key messaging and a tone of voice that spoke to all potential customers was one of the first key steps in executing the devised marketing strategy.

A responsive website design

Latpay’s branding was explored and further developed to create a suite of elements, imagery and visual styles to create a cohesive visual identity that would stand out from competitors.

In line with the establishment of a completed visual identity, Latpay’s brand strategy was further developed into a comprehensive, succinct form that would help drive marketing projects and initiatives in the future.

After rolling out a total brand refresh for Latpay, the focus has shifted to lead generation and within only days, the business is now seeing qualified leads in the conversion pipeline.

A mockup image of a presentation design

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