Let’s work together

Rites of Passage Institute


The Rites of Passage Institute is a peak organisation providing Rites of Passage-based programs, training and education around the world.

Their work incorporates contemporary Rites of Passage into western society to address both behavioural and cultural issues in young people.

With a new strategy and branding rolled out across multiple communication points, we were able to dramatically increase brand awareness, and subsequently sales, across all business units including camp bookings, training sessions and public speaking opportunities.

As part of the overall marketing strategy, a social advertising strategy was developed to generate leads for 6 different programs, as well as promote 2 products and drive traffic to the Rites of Passage Institute website.

As a result of a detailed advertising strategy, the Rites of Passage Institute saw a 236% increase in the number of monthly leads from social, along with a 84.5% decrease in cost per lead.

“Lemon Tree Marketing has been invaluable for us at The Rites of Passage Institute. Since we have been with them our business has increased over 500% and we are the national leaders in our field.”


Custom infographic design
website design
An image of a Rites of Passage camp