The Rites of Passage Institute is a peak organisation providing Rites of Passage-based programs, training and education around the world.
Their work incorporates contemporary Rites of Passage into western society to address both behavioural and cultural issues in young people.
With a new strategy and branding rolled out across multiple communication points, we were able to dramatically increase brand awareness, and subsequently sales, across all business units including camp bookings, training sessions and public speaking opportunities.
As part of the overall marketing strategy, a social advertising strategy was developed to generate leads for 6 different programs, as well as promote 2 products and drive traffic to the Rites of Passage Institute website.
