People ignore design that ignores people.
It can be difficult to pinpoint exactly why we like some brands and not others, whether it’s a magazine ad, brochure or even a logo. While design can be considered subjective, there is so much going on behind the scenes in creating successful design work, from colours to fonts to shapes and shading. There truly is a science to it, which extends beyond personal opinion.
What successful businesses do differently is employ designers who keep the end-consumer in mind throughout the design process. Having an intimate understanding of the target audience guides the design style of the brand, and all material created remains consistent and true to the brand, resulting in design that resonates with the audience.
Authenticity and originality also play a key role in effective design. Bringing elements of the business’ values and history into design both ensures originality and shares insight with the audience. Clever design also considers the equity a business has in prior successful design work. Being able to subtly incorporate elements of past design work will not go past the subconscious mind of your audience. All these considerations assist with cutting through the clutter of marketing material we see every day. By finding authenticity in design you’ll stand apart from competitors. At Lemon Tree Marketing, we offer a graphic design service that stands well above the rest.
Contact our graphic designers on the Gold Coast today to find out more.