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Lifestyle Australia

For almost 40 years, Lifestyle Australia have been providing the Australian market with innovative merchandise solutions across a multitude of categories including events, retail, tourism, corporate and government sectors.

Lemon Tree has played an integral role in the digital marketing and event sales strategies of Lifestyle Australia since commencing an ongoing partnership in 2017.

By quickly evaluating main digital customer touch points, the Lemon Tree team were able to create a comprehensive strategy that, when executed, would promote Lifestyle Australia as a one-stop-shop for all things branding solutions while also displaying their creativity, attention to detail, exemplary quality goods and willingness to help businesses of all shapes and sizes.

Lemon Tree continues to work closely with the key team at Lifestyle Australia to provided requested marketing material and updates as well as execute proactive digital strategies and marketing initiatives.

“The change Lemon Tree has made to the way we do business has been incredible. They have brought tools and systems into our business that have changed the way we understand and communicate to our customers through our e-commerce channels. They have also provided us with a greater level of professionalism to our branding and the way we position ourselves in the market.”

—ANDREW BOTTCHER, NATIONAL SALES MANAGER

Unlocking the true value of digital marketing

A key highlight of our partnership has seen Lemon Tree Marketing unlock the true value of digital marketing in Lifestyle Australia’s event merchandise partner program. To quantify digital performance of major events including the Pan Pacific Masters Games 2018 and the Lifesaving Championships in Adelaide, Lemon Tree implemented strategies to track, monitor and measure return on ad spend, conversions and online activity with huge success. Results from the recent Pan Pacific Masters Games saw:

88%

of web traffic to the merch store was a result of marketing initiatives

4.65%

ecommerce rate for the merch store, above the 2.25% industry average

25%

increase in sales

Collage of social media posts
Catalogue cover design
Flat lay of magazine cover design
Photograph for lifestyle brand

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