Customer Insights
How to promote good feedback
Bill Gates said it simply and well— “We all need people who will give us feedback. That’s how we improve.” Whether you are selling your products online, operating from a bricks and mortar store, or offering a range of B2B and B2C services, there is one key question you always need to be asking: How are we doing?
Segmenting your market
When a business comes to us wanting a holistic marketing offering, market segmentation is always our recommended starting point. Segmenting your market, no matter what business or industry you’re in, is absolutely vital for business growth.
The future of work is collaboration
There is no doubt that we are starting a new chapter of our history, right? A lot of things are changing including the dynamics of the spaces we work in.
How to make a stand-out brand
Making a killer brand isn't a simple as it seems. A brand is a really the sum of it's parts, so it's important that each aspect of a brand is treated with care, integrity and thoughtfulness.
Marketing to your internal audience
All successful businesses have one thing in common: they keep the needs and wants of their customers at the heart of their operation. This really is a no-brainer. However, what successful businesses do differently is they recognise that there are two types of customers – the external customer and the internal customer.