Customer Insights

Meet Andrea, Lemon Tree’s Digital Marketing Coordinator

April 3, 2020

Andrea began her marketing career with a Bachelor’s Degree in Business Administration at Tec de Monterrey in Mexico. She then went on to complete her Masters, majoring in Marketing Management at Griffith University.

Marketing during the Coronavirus pandemic

March 26, 2020

With many countries around the world in lockdown, countless non-essential businesses have been forced to close down, global markets have crashed, and economies are really struggling in the wake of Coronavirus.

4 steps to understand your customers better

March 7, 2020

How well do you understand your customers? Do you even know who they are?It might sound like a simple question, but many businesses don’t have a clue who their customers are besides vague demographics (like females aged between 25-35 living in Queensland).

6 top tips to prepare a great seasonal campaign

November 2, 2018

Following our blog on our top 5 online shopping events to boost your sales this Silly Season, we’ve put together our 6 top tips for preparing a great seasonal campaign.

How to promote good feedback

April 18, 2017

Bill Gates said it simply and well— “We all need people who will give us feedback. That’s how we improve.” Whether you are selling your products online, operating from a bricks and mortar store, or offering a range of B2B and B2C services, there is one key question you always need to be asking: How are we doing?

Segmenting your market

January 11, 2017

When a business comes to us wanting a holistic marketing offering, market segmentation is always our recommended starting point. Segmenting your market, no matter what business or industry you’re in, is absolutely vital for business growth.

The future of work is collaboration

November 11, 2016

There is no doubt that we are starting a new chapter of our history, right? A lot of things are changing including the dynamics of the spaces we work in.

An image of people wokring at a shared table on computers

Developing an internal marketing strategy

August 18, 2015

Does your business have an internal marketing strategy?

All successful businesses have one thing in common: they keep the needs and wants of their customers at the heart of their operation. This really is a no-brainer.

However, what successful businesses do differently is they recognise that there are two types of customers – the external customer and the internal customer.