Andrea began her marketing career with a Bachelor’s Degree in Business Administration at Tec de Monterrey in Mexico. She then went on to complete her Masters, majoring in Marketing Management at Griffith University.
With many countries around the world in lockdown, countless non-essential businesses have been forced to close down, global markets have crashed, and economies are really struggling in the wake of Coronavirus.
How well do you understand your customers? Do you even know who they are?It might sound like a simple question, but many businesses don’t have a clue who their customers are besides vague demographics (like females aged between 25-35 living in Queensland).
Bill Gates said it simply and well— “We all need people who will give us feedback. That’s how we improve.” Whether you are selling your products online, operating from a bricks and mortar store, or offering a range of B2B and B2C services, there is one key question you always need to be asking: How are we doing?
When a business comes to us wanting a holistic marketing offering, market segmentation is always our recommended starting point. Segmenting your market, no matter what business or industry you’re in, is absolutely vital for business growth.