Developing an internal marketing strategy
Take a two-prong approach
There are two distinct, yet equally important, elements to internal marketing.
The first element is communicating the marketing strategy and plan (this can be at a top-level) and the key marketing activities that will support achieving your objectives.
By taking your customers on the journey with you, they’ll be able to buy into the vision for your business, provide invaluable insight and feedback into your plan and be in a better position to support and integrate the overall plan in their respective roles.
It’s also vital that your team is the first to know any exciting company news. Whether it’s a new product launch, a brand refresh or securing a new account, don’t underestimate the power of inclusion.
The second essential part of internal marketing is to have an internal marketing strategy that consistently communicates with your team.
This could include a monthly newsletter, internal incentives / competitions and an internal poster campaign.
Having an internal marketing strategy will provide both a channel to communicate the external activities and also a platform for empowering and creating a positive internal culture with effective communications.
Reap the benefits of internal marketing
Developing and executing a well-thought-out internal marketing plan will deliver multiple benefits to your business, including:
- A more engaged, empowered workplace
- Increased productivity
- An opportunity to gain invaluable insight to shape and strengthen external marketing activity
- A team of brand ambassadors who spread the word on the benefits and value of your business
We’ve recently worked with a few of our clients to develop and execute an internal marketing plan to complement their external marketing plan delivering all of the above benefits.
If you’d like to chat about developing an internal marketing plan for your business, let us know!
Call (07) 5576 7841 or email us at firstname.lastname@example.org