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Blogs with substance

We are exposed to hundreds, if not thousands of marketing messages every day. In response to this chaotic overload, our brains tune out all but the most relevant ones. Until our minds give something meaning or purpose, that something remains irrelevant to us.

Mobile Internet browsing is on the rise. Over the last few years there’s been a call to enhance the mobile user experience and as of May, Google will roll out a new ranking signal for their search engine algorithm.Websites that aren’t considered mobile friendly will fall down the ranks.

Huge changes are happening online, transforming how we engage. This holds significant opportunity for businesses to form deeper connections with their customers. Three popular platforms have released new updates that are taking user engagement levels to a new high.

Growing your business is no easy task, especially when your time and financial resources are short at hand. Thankfully, there are a plethora of useful resources available to entrepreneurs at all levels that can streamline and systematise time-consuming work.

Advertising directly in apps “Appvertising” is tipped to be the next big opportunity emerging for businesses. Search engine and social media advertising is increasingly cluttered and achieving cut-through is becoming harder, in-app advertising offers businesses a savvier and targeted way to connect with customers.

When a business decides to engage the services of a professional agency to increase sales and brand awareness they face the decision of what agency can best deliver on their needs – a marketing or advertising agency.

All successful businesses have one thing in common: they keep the needs and wants of their customers at the heart of their operation. This really is a no-brainer. However, what successful businesses do differently is they recognise that there are two types of customers – the external customer and the internal customer.

We’ve been working with some fabulous start-ups lately, which has motivated us to write up this useful list of marketing must-haves before pushing the go-live button. We’ve found two common truths when working with start-ups:Truth 1: Business owners starting up have a rare, explosive passion and...