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Blogs with substance

All successful businesses have one thing in common: they keep the needs and wants of their customers at the heart of their operation. This really is a no-brainer. However, what successful businesses do differently is they recognise that there are two types of customers – the external customer and the internal customer.

We’ve been working with some fabulous start-ups lately, which has motivated us to write up this useful list of marketing must-haves before pushing the go-live button. We’ve found two common truths when working with start-ups:Truth 1: Business owners starting up have a rare, explosive passion and...