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Growing your business is no easy task, especially when your time and financial resources are short at hand. Thankfully, there are a plethora of useful resources available to entrepreneurs at all levels that can streamline and systematise time-consuming work.

Advertising directly in apps “Appvertising” is tipped to be the next big opportunity emerging for businesses. Search engine and social media advertising is increasingly cluttered and achieving cut-through is becoming harder, in-app advertising offers businesses a savvier and targeted way to connect with customers.

When a business decides to engage the services of a professional agency to increase sales and brand awareness they face the decision of what agency can best deliver on their needs – a marketing or advertising agency.

All successful businesses have one thing in common: they keep the needs and wants of their customers at the heart of their operation. This really is a no-brainer. However, what successful businesses do differently is they recognise that there are two types of customers – the external customer and the internal customer.

We’ve been working with some fabulous start-ups lately, which has motivated us to write up this useful list of marketing must-haves before pushing the go-live button. We’ve found two common truths when working with start-ups:Truth 1: Business owners starting up have a rare, explosive passion and...