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Blogs with substance

As the barriers to entry to create an e-commerce site have decreased, the number of online stores has multiplied. But just because it’s super easy to set up your online store, it doesn’t mean the revenue will immediately start pouring in.Think of your e-commerce site...

It’s no secret that effective marketing targets your customers where they already are, whether it’s a high-end beauty magazine or online group. However whilst something like this seems so simple, certain channels can be highly saturated, making it difficult to cut through the clutter.

Content marketing is a strategy that focuses on creating valuable and relevant content that attracts and retains a specific audience. Since the rise of online tools such as Facebook Pixels, LinkedIn Matched Audiences and Google’s Remarketing tools, the value of content marketing has skyrocketed.

For all you social media enthusiasts, you’ve probably heard that the team over at Instagram have just launched a brand-new platform dedicated to sharing your long-form video content. For those who haven’t, then maybe you’ve noticed a little tv icon in the top right of your Instagram...

Design is much more than pretty pictures and a nice colour scheme. Essentially, design should be a calculated and purposeful expression of the brand and what it stands for. So how does this relate to the success of your business?