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Blogs with substance

It’s no secret that effective marketing targets your customers where they already are, whether it’s a high-end beauty magazine or online group. However whilst something like this seems so simple, certain channels can be highly saturated, making it difficult to cut through the clutter.

Content marketing is a strategy that focuses on creating valuable and relevant content that attracts and retains a specific audience. Since the rise of online tools such as Facebook Pixels, LinkedIn Matched Audiences and Google’s Remarketing tools, the value of content marketing has skyrocketed.

For all you social media enthusiasts, you’ve probably heard that the team over at Instagram have just launched a brand-new platform dedicated to sharing your long-form video content. For those who haven’t, then maybe you’ve noticed a little tv icon in the top right of your Instagram...

Design is much more than pretty pictures and a nice colour scheme. Essentially, design should be a calculated and purposeful expression of the brand and what it stands for. So how does this relate to the success of your business?

In today’s landscape, it can be challenging for businesses to keep up with the volatility of technological developments and the channels in which our consumers are open to communication. In order to stay competitive, it’s vital that we entice the right markets through the right...

With every new financial year, we’re given the opportunity for a fresh start, which is why, if you haven’t already, now is the time to kick your marketing up a gear. Here are our top tips to help you kick-start your marketing this financial year:Set...

All businesses need a fantastic website. A well thought out, easy to navigate and visually impactful website inevitably reflects well on your business and your brand. So why do so many businesses get it wrong?

Thee design of your site, as well as how fast it loads, are major factors in online conversion rates. In our previous blog post, we looked at ways to improve the design and functionality specific to a mobile site, which you can check it out here.