FIZZ Functional
Sparkling water bursting with the juicy goodness of real fruit. That was the vision for FIZZ Functional, the latest innovation from Hard FIZZ. We were thrilled to collaborate with their team, crafting a comprehensive brand strategy that captured the essence of this unique non-alc beverage.
The Challenge
The FIZZ Functional range was initially soft-launched, but after a bit of soul searching, the team decided that the product didn’t quite align with their brand vision. So they went back to the drawing board with the goal of creating something that truly embodied the FIZZ brand.
The Outcome
In preparation for the full market launch of their new formulation, the team reached out to us to help them define the who, what, where, when and why of FIZZ Functional, as well as nutting out their personality and some cheeky messaging to match. This included:
- Defining the essence of the brand, the ideal audience, and its distinct position within the market in the form of a comprehensive brand strategy
- Ideation of key messages and creative ideas that truly engage the ideal target market
- Producing a brand book with messaging and creative execution examples to ensure a consistent brand experience
