Veteran Mentors
The Veteran Mentors are a group of ex-servicemen and women who share a common goal in helping families and communities of Australia. With their military background, and armed with the lessons derived from operational deployments, the Veteran Mentors have developed a 9-day intensive program for high school teenagers aged 12-17 years old.
The Challenge
The Veteran Mentors came to Lemon Tree in 2017 as a start-up with the simple desire to help troubled teens turn their lives around. With strategy in hand, we embarked on a journey that would take the Vets from a small start-up to industry leaders in their field with over 2,450 junior leaders having graduated to date.
The Outcome
Using lead magnets and a three-step funnel approach, we were able to quickly drive, on average, 200 leads per month to an internal sales team while also providing branded collateral and ongoing marketing support. Having successfully achieved their initial goals, Lemon Tree continues to work with the Veteran Mentors in ongoing sales and marketing support, developing new products, and driving digital marketing strategies to leverage the success of the business so far and support growth throughout Australia.
