Aqua Cooler
In the competitive AU & NZ markets, Aqua Cooler Direct delivers a range of modern water coolers, dispensers, filtration solutions and accessories to make hydration simple.
Project Disciplines
The Challenge
Aqua Cooler was an established B2B brand looking to break into the direct-to-consumer market via ecommerce. Approaching our team in 2019, their team was seeking a marketing partner that could support them in building brand awareness, generating quality leads, developing valuable customer interactions and ultimately, maximising conversion rates.
The Outcome
As Aqua Cooler’s strategic marketing partner, we developed a comprehensive plan that aligned with their business objectives. By conducting in-depth market research, we gained valuable insights into their target audience and created innovative campaigns that resonated. Through our creative approach (including adopting a humorous brand personality and tone throughout comms), we successfully differentiated the brand and drove significant growth for the business.
26%
YoY e-Com Revenue Growth from Y22-23
10.2x ROAS
Avg Meta ROAS Y23/24
107.8x ROAS
Avg Google ROAS Y23/24
150K+
Attributed email revenue FY23/24
