If you’ve never worked with a marketing agency before, navigating this new partnership might be a little unfamiliar to you, and that’s okay.

We’ve been doing this a long time, so we know exactly what it takes to form a successful marketing partnership.

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Nat began her career as a consumer psychologist after completing her Business and Psychology Degree from Geneva, Switzerland. She then moved to Australia in 2007 where she completed her Master’s of Marketing at Bond University.

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COVID-19 has impacted many aspects of our lives, from where we can go and what we can do to how we operate our businesses.

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With many countries around the world in lockdown, countless non-essential businesses have been forced to close down, global markets have crashed, and economies are really struggling in the wake of Coronavirus.

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How well do you understand your customers? Do you even know who they are?

It might sound like a simple question, but many businesses don’t have a clue who their customers are besides vague demographics (like females aged between 25-35 living in Queensland).

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Looking to get more website traffic?

Whether you run an ecommerce store, a professional services agency or an educational platform, driving traffic to your site is paramount. However, you also want to make sure you’re driving the right traffic to your site; users who are interested in what you do, you want to hear from you or who want to buy your products.

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Exceptional content marketing is a critical part of a successful marketing strategy.

If you’re not creating useful, interesting and entertaining content, then consumers won’t give you their attention. Your audience expects brands to tailor content that speaks directly to them.

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Online reviews are seriously important to your business. Having positive reviews is a huge trust signal to potential customers that your brand is legitimate and will provide the service or product it says it will. (more…)

In our opinion, working within an agency is the most exciting part of marketing. It’s a fast-paced environment where we get to learn about lots of different industries and work on different projects every day. There’s the unique team culture and collaborative, new-age working spaces.

But it also requires a certain skill set and ability to change your style to meet diverse needs that may not suit every applicant. (more…)

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