How to get the most out of working with a marketing agency
If you’ve never worked with a marketing agency before, navigating this new partnership might be a little unfamiliar to you, and that’s okay.
We’ve been doing this a long time, so we know exactly what it takes to form a successful marketing partnership.
Ready? Here’s how to do it!
Help us understand what you do
We know marketing, and we know it really well. But when it comes to your business, your team are the experts.
Things that seem second nature to you might be completely foreign to us in the beginning, and that’s why we need your help to uncover insights that only you can provide.
To do this, we’ll ask you to dig deep into your business and help us to understand what you do and how you do it differently or better than your competitors. We’ll also ask to work closely with your team on complex topics to ensure your business is always positioned as an authority in the industry.
This element of the partnership is absolutely crucial to marketing success, and we can’t do it without your help.
Keep us in the loop
A marketing agency should act as an extension of your team, not a contractor working on your behalf.
In an agency partnership, we’re all coming together to achieve a common goal and to do this, we need to be up-to-date on everything going on with your business.
Do you have a new partnership coming on board? Are you thinking about stocking a new product range? Is your team doing something exciting within your industry?
Whatever it is, keeping communications open between your team and ours allows us to strategically plan your marketing activities and effectively communicate this with your audience.
Give us time to create something amazing
Creating impactful marketing that speaks to your audience and achieves great results takes time.
And while a task might seem quite simple at face value, there’s actually a lot of work that goes on behind the scenes to ensure everything we do aligned towards your goals.
Of course, we understand that urgent things do come up. And when they do, we’ll always try our best to turn work around quickly to ensure you’re communicating when a topic is most relevant.
In general, though, we do our best work when given the opportunity for our team of experts to collaborate, research the market, develop a solid strategy based on findings and strategically execute the project.
If you’ve got an idea, talk to us! We’ll let you know approximate timeframes and help explain what goes into making it happen.
Your success is our success, so we want to make sure we do things right.
Don’t dictate, collaborate!
Collaboration is what makes things great.
Internally, we collaborate on a daily basis. For any one project, we might have our marketing managers developing an idea and our digital team conducting keyword and audience research before mapping out a strategic plan. Our content team will craft engaging copy based on customer personas and our design team will pull it all together in a way that captures attention and encourages conversions.
Each link in this chain is essential to creating something amazing, and it’s how we like to work with our clients, too.
As your partner, we’re here to help you achieve your marketing goals by developing a clear roadmap to get there. And that includes your input along the way.
However, collaboration isn’t about telling us exactly what you want and requesting we create it. It’s about discussing your ideas and goals with us, then trusting in our expertise to help you find the most effective way of getting there.
Have a little faith
There’s a reason you’ve decided to work with a marketing agency.
Whether your previous efforts have been ineffective, your business is changing or you just don’t know where to begin marketing your business, approaching us means you’re looking for some expert advice.
And that’s what we’re here for! We just ask for one thing in return: trust in our advice.
We’re never going to recommend something for your business that we don’t believe will work. By the same token, we’ll always give you our honest advice if we believe something you suggest won’t reap the rewards you’re hoping for.
Your job is to help us understand your business and your goals. Our job is to develop a plan that will get you there.
We work best when our clients trust us and let us do our thing, and we guarantee you’ll see the best results if you do the same.
Keen to see what a great marketing partnership looks like? Check out some of our previous client projects here.