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outsourced marketing - what it is and why you need it

Outsourced marketing: What it is and why you need it

In today’s landscape, it can be challenging for businesses to keep up with the volatility of technological developments and the channels in which our consumers are open to communication. In order to stay competitive, it’s vital that we entice the right markets through the right media, which is one of the reasons marketing has become such a key tenet of business success. On the other hand, it can be near impossible for many businesses to tackle this in-house due to time, budget, proficiency, in-house skills and other constraints.

Even where an in-house department is feasible, ensuring they’re equipped to tackle everything from strategic development, execution and analysis across a range of platforms and audiences can be a bit of a stretch. This is where outsource marketing comes into play.

What is Outsourced Marketing?

Outsource marketing is the idea of passing all marketing efforts to a marketing and advertising agency who specialises in the field. Unlike advertising agencies of the past, outsource marketing encompasses much more than a single campaign and can include everything from branding and asset design to customer relations, social media management and everything in between.

As digital media continues to increase the prevalence of marketing clutter, the need for outsource marketing has grown exponentially. Businesses are striving to stay competitive in a landscape they might not fully understand or simply don’t have adequate time to invest in order to see results. So, what are the main benefits of outsource marketing?

Let’s take a look at the four top reasons an outsourced marketing agency could work better for your business’ marketing efforts:

A team of many hats: greater knowledge and specialist skills

Outsource marketing provides your business with access to extensive knowledge and expertise across a range of disciplines. Where an in-house team member has one set of skills unique to them, an outsource marketing team will have varying skill sets and generally varying levels of experience to offer greater strategic and creative diversity.

Having an outsource marketing team also means experience in a wider range of client industries and thus often a greater capacity in regard to creativity and execution. Moreover, these specialist skills and experience can generally be scaled to meet project needs of varying size and scope – meaning no job is too big or too small.

Reduce and control costs

Unlike hiring someone in-house, outsource marketing costs are limited to the specific services or length of time you require with no hiring or training processes required. When contracting an outsource agency, the team will allocate the best people for your account – saving you time, money and resources. With the volatile nature of marketing as it stands, outsourcing also allows you to reduce the cost of retraining staff in technological and other industry advancements.

Stay ahead of the game

Consistent with the dynamic nature of digital marketing in particular, such frequent changes can make it rather costly to stay on top of marketing trends and developments. As the core of what we do, outsource marketing agencies invest abundant time, money and resources into retraining and upskilling so that you don’t have to. This allows the team to work on each project with the latest and most up-to-date knowledge of the marketing landscape in order to support successful projects and campaigns for your business.

Fresh & focused insights

Outsource agencies come on board with a clear mind and are often able to overcome prevailing challenges with a fresh set of eyes as they aren’t clouded with internal issues or previous failings. Furthermore, outsourcing allows you to avoid your other team members being used for projects that might not be directly related to growing your presence in the marketing landscape.

Lemon Tree Marketing – Who we are

Lemon Tree Marketing is a full-service marketing agency focused around collaboration, strategic planning and creative execution… We’re not a consultancy; we work with you to gain an understanding of your audience before developing a plan to ensure the right messages are being sent to the right people at  the right time and place. Through collaborating with only the specialists appropriate for your project, our team are able to create something truly amazing for your business whilst keeping costs to an absolute minimum. And most of all, we love what we do

Whether you’re after a holistic marketing strategy or maybe a single project you need completed with professionalism and creative flair, have a chat with us today! We love nothing more than getting our hands on exciting new projects and creating real business outcomes for our clients.