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haylee, lemon tree marketing's digital marketing specialist

Meet Haylee, Lemon Tree’s Digital Marketing Specialist

Meet Haylee, our talented Digital Marketing Specialist!

Haylee first entered the marketing scene at the University of Queensland where she studied a Bachelor of Business, Majoring in Marketing. Throughout her degree, Haylee juggled full-time work and studies but absolutely loved the challenge of balancing the two.

“What I loved most about Uni was absorbing all the marketing research presented through lectures. I loved learning about all the different techniques that brands use. I did really well at subjects like market research, branding and consumer behaviour. This is where I found my passion for research and influencing behaviours. Understanding why people buy and the ways to appeal to customers with new ideas is extremely exciting to me.”

After graduating, Haylee’s first big role out of University was working in Customer Insights for Translink. Most days involved undertaking a LOT of research, designing data-driven customer surveys, building dashboards and analysing marketing channels to observe behaviours, provide customer insights and recommendations. Within this role, she got to really dig her hands into consumer data and found that she absolutely loved it.

As well as her proclivity for data and analysing customer behaviours, Haylee really enjoys digital marketing and the diversity it brings.

“There are always new challenges, new ideas and it’s forever evolving. Digital is new and exciting… What’s not to love!”

Digital Marketing at Lemon Tree Marketing 

Pursuing her passion for all things digital, Haylee joined the ranks at Lemon Tree in 2018 as our Digital Marketing Specialist. Through her passion for data, spreadsheets and everything analytical, combined with her bubbly personality and hard-working demeanour, Haylee has forged her own path at Lemon Tree and fast become an invaluable member of our team.

“What I love about working at Lemon Tree is that I’m able to dabble my toes in all areas of digital, which means I’m always learning and challenging myself to grow. And most importantly, I love the team. It’s great to work with individuals who are hard-working experts and take so much passion into everything they do.”

When she’s not at work, Haylee loves spending time with friends and family at the beach or anywhere outdoors. She is also an incredibly skilled snowboarder and is happy to chat slopes with anyone who asks.

If you’re looking to boost your digital game and get found by more people online, Haylee’s your gal! Click here to check out our full list of digital services, including SEO, PPC, AdRoll and heaps more.

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